At Rek House, an event video usually costs PLN 6,000–12,000 excluding VAT, a case study video PLN 8,000–15,000 and an advertising film PLN 10,000–100,000. The final price depends on the production scope and the number of finished assets.
These ranges describe our productions in Poland and provide a starting point for budgeting. The detailed quote specifies what you receive at a given price. Two quotes for a promotional video of up to two minutes can cover very different amounts of work, so duration alone is not enough to compare them.
This guide explains what goes into a quote and how to check whether two proposals cover the same work. It also helps when you need to explain the budget to your management team.
How much do event videos, case studies and advertising films cost?
Event video: PLN 6,000–12,000 excluding VAT
This is an indicative budget for a production with one filming day. The scope depends on the event programme and the assets required. A short highlights film needs a different plan from coverage that also includes interviews or several simultaneous sessions. The quote should specify the number of camera operators and finished videos.
Case study video: PLN 8,000–15,000 excluding VAT
Filming usually takes one day. The video combines interviews with footage showing an implementation, product or the company's operations. The number of contributors and filming locations affects the budget. For more distant locations, travel and crew accommodation also need to be agreed.
Advertising film: PLN 10,000–100,000 excluding VAT
The range reflects different production scales. One filming day is often enough, but the script may require a larger crew or additional days. Actors, location hire and extensive post-production are examples of elements that can increase the cost. We agree their inclusion and scope for each project.
What do these budget ranges include?
They are a starting point for discussing the whole production. The quote should describe the number of versions, revision rounds and any voice-over. Do not assume the lower and upper figures represent two fixed packages with identical deliverables. Before ordering, compare the list of finished assets and any additional costs.
Why is video length not enough to price a production?
A thirty-second commercial may require casting and several shoots. A longer interview can be filmed in one location without actors or set design. The running time of the finished video says little about the work needed to make it.
The same applies to the number of videos. Six short expert answers recorded in a single session are a different assignment from six customer stories filmed in different cities. Instead of asking for a price per minute, describe what you actually want to show.
Before requesting a quote, define who the video should help and where they will watch it. A complex product may need an explainer or product video. When a buyer wants evidence that a solution works in practice, a case study video can be a better starting point.
What makes up the cost of video production?
Developing the concept and script
The crew needs to know what it is making. Sometimes it receives a finished, approved script. In other cases, the work starts with a discussion with the marketing team about how to explain the offer to its audience.
Check whether the quote covers concept development, scriptwriting and script revisions. A line labelled video production does not establish who is responsible for those tasks. If the concept is only developed during filming, savings on preparation may leave you without essential shots.
Planning and filming
At Rek House, events and case studies are usually filmed in one day. Advertising films also often take one day, although a more extensive script can require more. The number of locations, crew size and image or sound requirements all affect the price.
Our quotes usually include travel within 100 km of Warsaw. For productions further away, we agree transport costs and any accommodation. For distant case study shoots, we often travel the day before, stay nearby and return after filming. A single filming day can therefore mean a two-day trip. Establish the logistics before comparing quotes.
People on camera and third-party assets
A film may feature employees, a customer or professional actors. Each option requires different preparation. With inexperienced contributors, allow for interview guidance and time to repeat answers.
Voice-over, music and stock assets may be separate line items. Check what usage is covered by licences and contributor fees. Agree the publishing scope before commissioning the work, especially for a paid campaign.
Editing and final versions
Editing involves selecting footage and building a story. Depending on the project, animation, colour grading or more extensive sound work may also be needed.
Agree the number of versions too. A landscape film, a vertical cut and English subtitles are separate deliverables. The quote should explain what you will receive and how many rounds of feedback it includes. An undefined promise of revisions included leaves too much open to interpretation.
How do you compare two quotes for the same video?
Send both suppliers the same description of the assignment. Then compare their scope, rather than only the totals at the bottom.
- Do both quotes include the concept and script, or does one assume you will supply them?
- How many filming days and locations are included? Who arranges access and contributors?
- What finished assets will you receive, in which aspect ratios and languages?
- How are licences, permission to use contributors' likenesses and delivery of materials described?
- How many revision rounds are included, and what counts as a change of scope?
- Which costs are additional, and when might they arise?
A clearly itemised proposal shows what you give up by choosing a lower-priced option. Sometimes that is a sensible decision. Not every video needs elaborate animation or several cameras.
Example: the same subject with two different scopes
Imagine a film about a system implementation at a manufacturing company. This is an illustrative scenario, not a description of a particular client or a ready-made quote.
In the first version, we film an interview with one person and footage of the factory during a single trip. The result is a main film with Polish subtitles. The client arranges the contributor and access to the locations in advance.
In the second version, the scope includes another factory, several interviewees and animation explaining the flow of data. Alongside the main film, the client needs vertical cuts and a full English version. This production requires more preparation and more work after filming.
Both finished films may have similar running times. The price difference comes from the scope. Comparing two totals without this information can lead to the wrong conclusion.
How can you reduce the budget without guessing what to cut?
Tell the production partner what budget you are considering. This helps them propose an achievable scope instead of developing an idea that later has to be rejected.
Protect the elements needed to explain the main subject first. If the video must show a machine in operation, access to it and clear footage of the process matter more than an extra location added just for visual variety.
If a company needs videos for several uses or different buyer personas, we often combine filming so that one day produces footage for three or four films. Shared product shots can be combined with different interviews and selling points. Each film still needs its own edit, and the scope must be achievable within the available time. We agree the number of videos and formats before filming.
How does a footage library reduce the cost of future videos?
During a longer collaboration, we collect product footage and material from successive customer visits. This library can later be used to edit new videos without organising another full filming day. It is particularly useful when you want to introduce an existing product to a different audience or create a new short cut.
The saving comes from reusing existing footage. Someone still needs to review it, match it to the new story and edit the film. The cost depends on the state of the library and the extent of the changes, so there is no single rate for this work. We also agree footage storage and reuse terms in advance.
For ongoing needs, explore a video production subscription. Project-based pricing may be more convenient for a single campaign. Our guide to an in-house videographer, freelancer or agency compares the production models.
What should you send to get a useful quote?
You do not need a finished script. We need to understand the assignment and its constraints. You can start with a message like this:
“We want to show [product or service] to people who [audience situation]. We will use the video in [publishing channel]. We can film [people and locations]. We need the assets by [deadline]. We are considering a budget of [range] PLN excluding VAT. Approval on our side will be handled by [person or department].”
Include examples of videos that help explain your preferred style. Say what you like about them: a reference may relate to pacing or interview technique rather than production scale.
Find more questions in our guide to writing a video advertising brief. Our guide to the stages of promotional video production explains the workflow.
Let's discuss the scope of your video
If you are planning a production, describe the goal and intended use. Include your deadline and the budget you can allocate. We can then discuss a feasible scope and the elements that have the greatest impact on cost. Email k.golebiowski@rekhouse.pl.