CASE STUDY | AI RESEARCH | ONGOING CONTENT
How do you translate advanced research into clear, credible communication?
For more than three years, Rek House produced expert video, podcasts, animation and event content for a leading Polish AI research centre.
ABOUT THE CLIENT
IDEAS NCBR
IDEAS NCBR is a research and development centre focused on artificial intelligence and the digital economy.
Its communication has to remain scientifically accurate while making complex work understandable to experts, investors, partners and the wider public.
THE CHALLENGE
Make the subject clear without losing its substance.
Build a repeatable content system that respects research detail, supports organisational goals and gives scientists a comfortable way to communicate their work.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Research interviews
We learn the subject before writing questions or concepts.
Narrative translation
Specialist language becomes a clear story without losing substance.
Multiple formats
Video, podcasts, animation and event assets serve different audiences.
Long-term context
Knowledge of the organisation makes each new production faster and more consistent.
RESULTS
Content designed to remain useful after publication.
A growing expert library
IDEAS NCBR can communicate research through multiple recurring formats.
Clearer science communication
Advanced topics remain accurate and understandable.
One trusted partner
The marketing team can move from idea to publication through one process.
CLIENT TESTIMONIAL
“What fundamentally distinguishes Rek House is their fluency at the intersection of science and business. They translate researchers' language into clear, engaging communication for experts, investors and people outside the field.”
Joanna Adamska-Lindemann
Chief Marketing and Communication Specialist, IDEAS NCBR
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