CASE STUDY | AI RESEARCH | ONGOING CONTENT
How do you translate advanced research into clear, credible communication?
Explore 19 selected films for IDEAS NCBR: AI research explainers, AI After Hours, events and the Sam Altman conversation, from more than three years of collaboration.
ABOUT THE CLIENT
IDEAS NCBR
IDEAS NCBR is a research and development centre focused on artificial intelligence and the digital economy.
Its communication has to remain scientifically accurate while making complex work understandable to experts, investors, partners and the wider public.
THE CHALLENGE
Make the subject clear without losing its substance.
Build a repeatable content system that respects research detail, supports organisational goals and gives scientists a comfortable way to communicate their work.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Research interviews
We learn the subject before writing questions or concepts.
Narrative translation
Specialist language becomes a clear story without losing substance.
Multiple formats
Video, podcasts, animation and event assets serve different audiences.
Long-term context
Knowledge of the organisation makes each new production faster and more consistent.
SELECTED PRODUCTIONS
One partner. Many formats.
Explore 19 films from the Rek House playlist: a brand film, four research films, ten AI After Hours videos, two event films, ELLIS Unit Warsaw and the conversation with Sam Altman. Choose a category, then a video below the player. The podcast is available in a separate tab.
Brand film
Who are we and what do we do? | IDEAS NCBR
- What we created
- “Who are we and what do we do?” introduces IDEAS NCBR and its work in a concise organisational profile.
- How it can be used
- An introduction for the website, partner presentations or events.
Brand film
“Who are we and what do we do?” introduces IDEAS NCBR and its work in a concise organisational profile.
An introduction for the website, partner presentations or events.
AI research
Four films introduce Adaptive Subgoal Search (AdaSubS), Individual Cryptography, Active Visual Exploration Based on Attention-Map Entropy and the team researching algorithms for autonomous UAVs. Each focuses on a specific method or research direction.
A film can accompany a research paper, conference presentation or partner discussion, introducing the subject before the technical detail.
AI After Hours
Nine short interviews and one introduction feature Peter Davies, Krzysztof Onak, Uzi Vishkin, Jakub Łącki, John Owens, Piotr Sankowski, Simone Scardapane, Fabrizio Silvestri and Stefano Leonardi. The Q&A format introduces the people behind the research, their perspectives and interests.
A recurring series supplies regular publishing opportunities and introduces the research community. The interviews run for approximately 2–4.5 minutes.
Events and team
Films from a team-building meeting and the inauguration of the doctoral year show the organisation’s people and shared events.
Content for internal communication, event coverage and introducing the organisation to prospective colleagues and PhD students.
ELLIS Unit Warsaw
“ELLIS Unit Warsaw 2024” adds a dedicated introduction to the Warsaw ELLIS unit.
A short introduction for audiences interested in artificial intelligence research and scientific collaboration.
Sam Altman conversation
A nearly 25-minute recording of the conversation with Sam Altman hosted by IDEAS NCBR. The longer format preserves the discussion and the context of the speakers’ remarks.
The recording makes the discussion accessible to people who could not attend and remains available to share after the event.
All 19 videos: titles and durations
- Who are we and what do we do? | IDEAS NCBR1:27
- Adaptive Subgoal Search (AdaSubS) – ICLR 20233:50
- Individual Cryptography – Crypto 20233:48
- Active Visual Exploration Based on Attention-Map Entropy – IJCAI 20234:38
- Algorithms in autonomous UAVs – Research Team at IDEAS NCBR4:01
- IDEAS NCBR: AI after hours1:19
- AI after hours: Peter Davies2:50
- AI after hours: Krzysztof Onak2:26
- AI after hours: Uzi Vishkin3:30
- AI after hours: Jakub Łącki3:29
- AI after hours: John Owens4:25
- AI after hours: Piotr Sankowski2:09
- AI After Hours: Simone Scardapane3:52
- AI After Hours: Fabrizio Silvestri3:22
- AI After Hours: Stefano Leonardi3:37
- IDEAS NCBR - TEAM BUILDING MEETING1:45
- Inauguration of the doctoral year for PhD students | IDEAS NCBR1:53
- ELLIS Unit Warsaw 20242:03
- A conversation with OpenAI's CEO, Sam Altman | Hosted by IDEAS NCBR24:44
Open the full playlist on YouTubePlaylist reviewed on 1 October 2026. This selection does not represent the full scope of the collaboration.
RESULTS
Content designed to remain useful after publication.
A growing expert library
IDEAS NCBR can communicate research through multiple recurring formats.
Clearer science communication
Advanced topics remain accurate and understandable.
One trusted partner
The marketing team can move from idea to publication through one process.
CLIENT TESTIMONIAL
“What fundamentally distinguishes Rek House is their fluency at the intersection of science and business. They translate researchers' language into clear, engaging communication for experts, investors and people outside the field.”
Joanna Adamska-Lindemann
Chief Marketing and Communication Specialist, IDEAS NCBR
More testimonials →FAQ | VIDEO CASE STUDY
IDEAS NCBR video case study. Frequently asked questions.
Clear answers about the project, production process and using video in marketing and sales.
What did Rek House produce for IDEAS NCBR?+
The collaboration included brand films, research explainers, short scientist interviews, podcasts and event coverage. This case study features 19 videos from the Rek House playlist and, separately, the “Szerszy kontekst AI” podcast. The playlist is a selection, not a complete record of more than three years of collaboration.
How can a short film explain complex AI research?+
Start with a specific question, method or research problem. Together with the expert, we establish what the audience needs to understand, then select the interview content and visuals. IDEAS NCBR films cover subjects including Adaptive Subgoal Search, cryptography, computer vision and algorithms for autonomous UAVs.
What was the “AI After Hours” series?+
Short conversations introducing researchers, their perspectives and interests. The featured playlist contains nine interviews and one introductory video. Contributors include Piotr Sankowski, Krzysztof Onak, Uzi Vishkin, Simone Scardapane and Fabrizio Silvestri.
Which event videos are available in the case study?+
The player includes a team-building film, the inauguration of the doctoral year and a nearly 25-minute conversation with Sam Altman hosted by IDEAS NCBR. Short coverage captures the atmosphere and key moments, while a longer recording opens up the discussion to people who could not attend.
How can a research organisation use this kind of video library?+
Films can support partner introductions, communication around research papers, conferences, recruitment and regular social publishing. Each format should have a defined audience and purpose: explain research, introduce an expert, show the team or share knowledge from an event.
Is the “Szerszy kontekst AI” podcast included in this playlist?+
No. The podcast is a separate format with its own Spotify player tab. The 19-video count refers only to the specified YouTube playlist. Visitors can browse the video productions and longer podcast conversations separately.
How can I browse every video in a category?+
Choose a category above the player, such as “AI research” or “AI After Hours”. Thumbnails with titles and durations appear below it. Play a video on the page or open it on YouTube. A complete title list is also available below the format descriptions.
How can a research institution start a similar video collaboration?+
Start with the topics, audiences and planned publishing channels. We then agree expert availability, the factual review process, formats, schedule and budget. An ongoing collaboration can combine research films, expert interviews and event coverage in one production plan.
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