CASE STUDY | TIKTOK | VIDEO SUBSCRIPTION
A repeatable content system for B2B marketing
Konica Minolta needed a partner to lead production, develop its social media communication and turn performance data into the next content decisions. See how we provided ongoing support.
ABOUT THE CLIENT
A global B2B brand
Konica Minolta Business Solutions Poland provides professional printing solutions, systems and services for companies. Its buyers make decisions based on specific applications, quality, efficiency and the experience of other customers. The communication therefore needs to demonstrate business value, document real implementations and give technology users a credible voice.
THE CHALLENGE
A large organisation needs a reliable system.
Over three months, the plan had to combine customer-site productions, product and sales content, event coverage, YouTube videos and regular vertical content for social media. Filming took place in Warsaw, Bydgoszcz, Krosno, Inowrocław and Prague.
This meant managing the calendar, contributors, locations, publishing dates, content versions and usage rights. Our job was to take that coordination off the Konica Minolta team and turn a list of needs into a predictable production rhythm.
B2B VIDEO AND SOCIAL MEDIA SUBSCRIPTION
Ongoing support starts with a clear goal.
We combined larger productions with regular social media formats and organised the work as one measurable process.
Goals and KPIs
We defined the audience, the communication objective and the signals that would show whether the content was working.
Content plan
We organised a quarterly plan combining customer stories with short-form TikTok content.
Concepts and scripts
We developed ideas, wrote scripts and adapted each format to its publishing channel.
Production and coordination
We managed filming, editing, post-production, travel and work across multiple locations.
Publishing and campaigns
The scope included publication support, paid campaign management and channel support.
Reporting and iteration
We analysed performance and used the data to recommend the next round of activity.
WHAT KONICA MINOLTA'S MARKETING TEAM GAINED
One partner, one process, more useful content.
Konica Minolta gained a library of customer stories, product and sales materials, short-form videos for regular communication, channel-specific versions and reports with clear recommendations.
TikTok
1,412%
Between the first and last reporting month, the number of views increased by a total of 1,412%.
196.1% in May
Views increased by 196.1% compared with the previous reporting period.
408.8% in June
Views increased by 408.8% compared with the previous reporting period.
97.8% from For You
97.8% of June views came from TikTok's For You feed.
We handled scripts, production, campaign support, audience and engagement analysis, and recommendations for the next publications.
CASE STUDY FILMS
Technology in customers' everyday production environments.
These stories show Konica Minolta technology at work in real customer operations. Rek House handled story development, interviews, process footage, editing, post-production and channel-ready versions.
CASE STUDY VIDEO
AccurioLabel 400 at the Flexon printing house
- Goal
- Show the implementation of label-printing technology in a real production environment.
- Rek House's role
- Story development, interviews, process footage, editing, post-production and channel-ready versions.
THE BENEFIT OF THE MODEL
The next month does not start from zero
The Rek House team knows the brand, product, stakeholders and approval process
Each new brief focuses on the next objective instead of explaining the whole organisation again.
Large and small formats work together
Customer stories, product films, TikTok videos and event content can share one plan and the same production resources.
Marketing has one lead production partner
Concepts, scheduling, production, post-production, campaigns and reporting are coordinated through one process.
Decisions reflect audience quality
Reporting covers not only view growth but also demographics, engagement and alignment with the communication objective.
WHO THIS MODEL IS FOR
Large B2B companies
For marketing teams supporting products, customers, events and employer branding, where one-off commissions cannot provide enough consistency.
Brands building short-form content
For teams that need TikTok or Reels to achieve a defined goal and require ideas, KPIs, campaigns and analysis.
Teams tired of coordinating multiple suppliers
For a client-side lead who needs one partner to own the process from the content calendar to the final report.
CLIENT TESTIMONIALS
“We decided to sign a subscription agreement with Rek House to make our brand even more visible. I can recommend Rek House with complete confidence. Our social media channels and YouTube case study series are professionally managed. Rek House is a team that does not need to be told twice. They understand our needs, so the collaboration moves quickly and smoothly.”
Marta Towarek
Marketing Strategy & Digital Projects Lead
Konica Minolta
“I had the pleasure of working with Rek House on video projects for Konica Minolta. Their professional brief, careful needs analysis, well-chosen tools and understanding of current B2B marketing trends make me rate our collaboration very highly.”
Piotr Sznajderuk
Brand Manager Professional Printing
Konica Minolta Business Solutions Poland
DO YOU NEED REGULAR CONTENT WITHOUT BUILDING ANOTHER IN-HOUSE TEAM?
Let us plan the first quarter of production.
After a short conversation, you will receive a recommended scope, schedule, reporting model and budget range.FROM INDIVIDUAL PROJECTS TO AN ONGOING CONTENT CYCLE
From trust to an ongoing partnership
The relationship developed through successive projects for Konica Minolta and its customers. Rek House produced customer success stories, process and product films, event content and international productions.
Each assignment required us to understand a different customer business, learn how the technology was used and turn a specialist production process into a clear story.
This work built our knowledge of the product, brand expectations, customer-site realities and the marketing team's way of working. The three-month subscription was therefore a natural extension of a proven relationship.
Frequently asked questions.
What does a B2B video production subscription include?+
A B2B video subscription can include content strategy, concepts and scripts, customer case studies, product videos, event coverage and short-form content. It can also cover post-production, channel-specific versions, publishing support, paid campaigns and recurring performance reports. The final scope reflects the company's goals, publishing frequency and internal resources.
How is an ongoing video subscription different from commissioning individual films?+
With an ongoing subscription, one team works to a shared calendar, knows the brand, product and approval process, and uses previous performance data to improve the next plan. A one-off production solves one defined need. A subscription is better suited to marketing teams that need a regular flow of content across several channels.
How much does a B2B video production subscription cost?+
The cost depends on the number of filming days, content formats, publishing frequency, locations, post-production requirements, campaign support and reporting. After a short conversation, Rek House recommends a practical scope, schedule and budget range based on the company's actual needs.
How quickly can a video subscription start, and can we begin with a three-month pilot?+
Yes. The collaboration can begin with a three-month pilot. The first stage defines the goals, KPIs, themes and production calendar. A quarterly cycle is long enough to test formats, collect useful data and establish the right ongoing rhythm without committing to a long agreement at the outset.
Does Rek House produce B2B case study and customer success videos on client sites?+
Yes. Rek House develops customer stories from research and scripting through interviews and operational footage to editing, post-production and channel-ready versions. Filming can take place at client offices, production facilities and other locations in Poland or abroad.
Can a subscription include TikTok, Reels and paid campaigns?+
Yes, when short-form content supports a clear business or communication goal. The scope can cover ideas, scripts, vertical production, editing, publishing, moderation, campaign setup, budget control and audience analysis. TikTok and Reels can work alongside larger customer stories and product films.
How should a B2B company measure video marketing results?+
The right metrics depend on the role of each asset. Rek House can analyse reach, watch time, engagement, audience demographics, traffic sources, cost of reach, sales-team usage and qualified enquiries. View count alone does not show whether the content reached the right people or supported the intended decision.
How does multi-location or international video production work?+
One Rek House producer coordinates the schedule, travel, site access, contributors, permissions and equipment logistics. Footage from different locations follows one concept and post-production standard, giving the brand a consistent series without the need to manage several local production crews.
Which companies benefit most from ongoing video production?+
Ongoing video production works particularly well for B2B, technology, industrial and specialist service companies that regularly communicate complex products, implementations, events or customer stories. It gives marketing teams a predictable content calendar and one partner responsible for the entire production process.