CASE STUDY | CAMPAIGN | TRAINING
How do you promote expert training without making another generic education ad?
Rek House produced a five-film campaign for Tigers, using experts, humour and a coherent creative idea to promote the agency's training offer.
ABOUT THE CLIENT
Tigers
Tigers develops marketing expertise and training products for teams and specialists.
The campaign needed to preserve the credibility of the experts while standing out from predictable educational advertising.
THE CHALLENGE
Make the subject clear without losing its substance.
Build a recognisable series that communicates the value of the training offer with energy, clarity and a tone consistent with the Tigers brand.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Creative platform
One campaign idea connected all five films.
Expert direction
Contributors remained credible and natural on camera.
Humour with purpose
The device attracted attention without hiding the offer.
Series production
A shared setup made the campaign consistent and efficient.
RESULTS
Content designed to remain useful after publication.
Five coherent campaign films
Each asset works separately and as part of the series.
A distinctive training message
Expertise and humour create a memorable point of view.
Content ready for distribution
The set supports several campaign touchpoints.
FAQ | VIDEO CASE STUDY
Tigers video case study. Frequently asked questions.
Clear answers about the project, production process and using video in marketing and sales.
What did Rek House produce for Tigers?+
Rek House produced a five-film campaign for Tigers, using experts, humour and a coherent creative idea to promote the agency's training offer.
What was the main challenge in the Tigers project?+
Build a recognisable series that communicates the value of the training offer with energy, clarity and a tone consistent with the Tigers brand.
How did Rek House approach the production for Tigers?+
Creative platform: One campaign idea connected all five films. Expert direction: Contributors remained credible and natural on camera. Humour with purpose: The device attracted attention without hiding the offer. Series production: A shared setup made the campaign consistent and efficient.
What did the Tigers production deliver?+
Five coherent campaign films: Each asset works separately and as part of the series. A distinctive training message: Expertise and humour create a memorable point of view. Content ready for distribution: The set supports several campaign touchpoints.
Who was the Tigers content created for?+
Tigers develops marketing expertise and training products for teams and specialists. The campaign needed to preserve the credibility of the experts while standing out from predictable educational advertising.
Why does case study video work for complex products and services?+
A case study places the product in a real business context, combines facts with customer experience and gives buyers credible proof before a sales conversation. Its length and scope should match the decision stage and publishing channel.
What does full-service video production by Rek House include?+
Depending on the project, the process can include research, concept, script, production planning, filming, direction, editing, animation, sound, captions, localisation and channel-ready versions. The exact scope follows the communication goal.
How should an organisation prepare a similar video project?+
Start by defining the audience, the decision the film should support and where it will be published. These choices determine the format, contributors, filming scope, final versions, schedule and budget.
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