CASE STUDY | E-COMMERCE | 13 PRODUCT VIDEOS | 4 MARKETS
How do you turn 13 footwear models into one scalable video series built for four markets?
Reebok needed product-page videos for partner e-commerce sites. Rek House created 13 films for 13 footwear models, each localised into Polish, Czech, Romanian and Hungarian — 52 local variants in total.
ABOUT THE CLIENT
Reebok
In an online store, customers cannot touch or try on the product. Each film therefore had to show the look, detail, technology and practical value of a model quickly while meeting the standard of a global brand.
The series had to keep one visual and narrative system across 13 different products and four local e-commerce markets.
THE CHALLENGE
Make the subject clear without losing its substance.
Translate the features of 13 footwear models into clear buying arguments, reduce purchase uncertainty and build a repeatable localisation workflow for Poland, Czechia, Romania and Hungary.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Series architecture
We designed one modular structure and wrote a dedicated script for each of the 13 models.
Studio production
Product, detail, feet, hands and model shots were planned as a scalable shoot at Adidas Running Studio in Warsaw.
Animation and post
Editing and motion design organised product information into one consistent Reebok standard.
Localisation and QA
Translations, local voice-over and language checks produced four finished versions of every film.
RESULTS
Content designed to remain useful after publication.
13 product films
Every footwear model received its own focused feature and benefit story.
52 local variants
Each film was delivered in Polish, Czech, Romanian and Hungarian.
A scalable e-commerce library
Partner product pages received consistent content without separate production in every country.
FAQ | VIDEO CASE STUDY
Reebok video case study. Frequently asked questions.
Clear answers about the project, production process and using video in marketing and sales.
What did Rek House produce for Reebok?+
Reebok needed product-page videos for partner e-commerce sites. Rek House created 13 films for 13 footwear models, each localised into Polish, Czech, Romanian and Hungarian — 52 local variants in total.
What was the main challenge in the Reebok project?+
Translate the features of 13 footwear models into clear buying arguments, reduce purchase uncertainty and build a repeatable localisation workflow for Poland, Czechia, Romania and Hungary.
How did Rek House approach the production for Reebok?+
Series architecture: We designed one modular structure and wrote a dedicated script for each of the 13 models. Studio production: Product, detail, feet, hands and model shots were planned as a scalable shoot at Adidas Running Studio in Warsaw. Animation and post: Editing and motion design organised product information into one consistent Reebok standard. Localisation and QA: Translations, local voice-over and language checks produced four finished versions of every film.
What did the Reebok production deliver?+
13 product films: Every footwear model received its own focused feature and benefit story. 52 local variants: Each film was delivered in Polish, Czech, Romanian and Hungarian. A scalable e-commerce library: Partner product pages received consistent content without separate production in every country.
Who was the Reebok content created for?+
In an online store, customers cannot touch or try on the product. Each film therefore had to show the look, detail, technology and practical value of a model quickly while meeting the standard of a global brand. The series had to keep one visual and narrative system across 13 different products and four local e-commerce markets.
Why does case study video work for complex products and services?+
A case study places the product in a real business context, combines facts with customer experience and gives buyers credible proof before a sales conversation. Its length and scope should match the decision stage and publishing channel.
What does full-service video production by Rek House include?+
Depending on the project, the process can include research, concept, script, production planning, filming, direction, editing, animation, sound, captions, localisation and channel-ready versions. The exact scope follows the communication goal.
How should an organisation prepare a similar video project?+
Start by defining the audience, the decision the film should support and where it will be published. These choices determine the format, contributors, filming scope, final versions, schedule and budget.
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