CASE STUDY | E-COMMERCE | PRODUCT VIDEO | 4 MARKETS
How do you present new footwear models with one production built for four markets?
Reebok asked us to create product films for e-commerce. Rek House handled the full process, including scripts, filming, animation, translations and local voice-over versions.
ABOUT THE CLIENT
Reebok
In an online store, customers cannot touch or try on the product. The film therefore needs to show the look, detail and character of a model quickly while meeting the standard of a global brand.
The production had to remain visually and narratively consistent across four local e-commerce markets.
THE CHALLENGE
Make the subject clear without losing its substance.
Create product films that support the online purchase decision while keeping one script structure across Poland, Czechia, Romania and Hungary.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Base script
We organised product features and purchase arguments into one shared narrative.
Product filming
The footage focuses on the models, details and character needed in e-commerce.
Animation and post
Motion graphics structure the key information without distracting from the product.
Localisation
Translations and voice-over were planned as part of the production for all four markets.
RESULTS
Content designed to remain useful after publication.
One consistent package
Four local versions share the same rhythm, visual language and product story.
Localisation by design
Translations, voice-over and adaptation were built into the workflow from the start.
Ready for e-commerce
Local stores received finished content without running a separate production in each country.
DO YOU HAVE A COMPLEX STORY TO TELL?