CASE STUDY | SHORT-FORM VIDEO | TIKTOK | SUBSCRIPTION
How did HOYA build a consistent short-form video production process?
HOYA
Expert knowledge in a short format.CLIENT AND CONTEXT
The Polish branch of a global brand
HOYA Lens Poland is part of the international HOYA group, which supplies spectacle lenses and solutions that support vision correction.
The HOYA team had already been using short-form video, but needed production support and a consistent, predictable process. After the first shoots with Rek House, the brand decided to move to a long-term video subscription.
THE CHALLENGE
Regular communication about vision
How can specialist knowledge be turned into regular short-form videos that audiences understand, follow brand guidelines and make experts feel comfortable on camera?
What did we bring together in the process?
- Clear communication aligned with brand guidelines.
- Experts feeling comfortable on camera.
- Consistent schedules and efficient post-production.
- Reducing the marketing team's workload.
THE SOLUTION / RESPONSIBILITIES
One partner for the entire production.
Concepts, scripts and production
Rek House took responsibility for the entire production cycle.
The team proposes communication topics, develops concepts and scripts, plans the shoot, organises the crew and make-up, directs experts on camera, then handles editing, sound, animation and stock footage selection.
Expertise, priorities and approval.
HOYA provides subject-matter expertise, brand guidelines, current priorities and feedback.
A clear division of responsibilities means both sides know what to prepare, when decisions are made and where to send feedback.
SEE THE WORK / HOYA
Consistent production throughout the year
CHOOSE A VIDEO
@hoya_mamwzrokok ↗THE PARTNERSHIP MODEL
Video subscription
The partnership was planned for 12 months. Shoot dates were agreed in advance for the whole year, with one filming day each month. The current scope targets eight portrait-format videos and eight additional scripts per cycle.
This arrangement turns individual commissions into a repeatable process. Marketing does not need to begin a new procurement and planning process each month, while the production team deepens its understanding of the brand, experts and working practices.
From topics and priorities to finished videos.
Topics and priorities
HOYA provides subject-matter context and current needs. Rek House proposes topics, perspectives and formats suited to short-form video.
Concepts and scripts
Scripts are developed in line with brand guidelines. The client's team checks their accuracy and provides feedback before filming.
Pre-production
Rek House plans the filming day, organises the crew, equipment and make-up, and prepares experts for appearing on camera.
Monthly filming day
The team records a batch of portrait-format videos in one day. Presenters receive directing support regardless of their previous experience on camera.
Post-production and approval
Rek House handles editing, sound, captions, animation and additional footage. HOYA receives the videos through an organised review and approval process.
THE RESULT
Smoother shoots. More confident experts.
HOYA's marketing team improved its workflow and reached the target of eight videos in a single filming day. A better shared understanding also led to smoother shoots, more confident expert presentations and fewer revisions.
WHO THIS MODEL IS FOR
Regular video built on expertise.
For expert-led, healthcare, technology and B2B brands that want to publish regularly without building an in-house production team or coordinating several suppliers each month.
FAQ | VIDEO CASE STUDY
Video subscription for HOYA.
What does the video subscription for HOYA Lens Poland involve?+
HOYA Lens Poland's video subscription is an ongoing partnership with Rek House to produce portrait-format expert videos for social media, including TikTok. The project was planned for 12 months, with one filming day each month. Rek House manages the full cycle: proposing topics, developing concepts and scripts, preparing shoots, supporting experts on camera and handling post-production. HOYA provides subject-matter expertise, guidelines and priorities, then approves the content. This gives marketing a predictable workflow and one partner responsible for production.
How many videos and scripts does HOYA's monthly production include?+
The monthly scope of HOYA's partnership with Rek House targets eight finished portrait-format videos and eight additional scripts. The videos are recorded in a single filming day, after which Rek House edits and prepares them for approval. Finished videos and additional scripts are separate deliverables: the former are completed films, while the latter are developed scripts for further content. A consistent production scope helps the marketing team plan communication, expert preparation and topic development across monthly cycles.
Who develops the topics and scripts for HOYA's expert videos?+
Rek House proposes communication topics, develops concepts and writes scripts for HOYA's expert videos. HOYA contributes knowledge of vision and optical solutions, shares brand guidelines and identifies current priorities. Topics include children's vision and myopia, with the range expanding as more experts participate. Before filming, the client checks the accuracy of the scripts and provides feedback. This division of responsibilities brings the brand's specialist knowledge into clear, short-form video.
How are HOYA's filming days and experts prepared?+
Rek House organises one filming day each month for HOYA, recording a batch of portrait-format expert videos. Preparation covers the daily schedule, crew, equipment, make-up and approved scripts. During filming, experts receive directing support to deliver their knowledge naturally and adapt it to a short format. The approach takes each person's experience on camera into account. Rek House supports both experts who have appeared in videos before and those making their first recordings for the brand.
What does post-production for HOYA's short-form videos include?+
Post-production includes editing expert presentations, sound work, captions and animation, plus additional shots and stock footage when required. Rek House turns the recordings into concise, clear videos that follow the script and brand guidelines. Captions and graphics help organise specialist information in a portrait format. After editing, HOYA receives the films for review and approval. Post-production is part of the subscription and is handled by the same partner that prepared and filmed the content.
What are the benefits of planning a video subscription for 12 months?+
A 12-month video subscription gives HOYA a consistent filming schedule and a predictable process for preparing content. Shoot dates were agreed in advance for the whole year. Marketing can plan topics, expert availability, script reviews and video approvals ahead of time. Each monthly cycle uses the agreed responsibilities and established brand guidelines. Over a long-term partnership, Rek House gains a deeper understanding of HOYA's experts and communication style, helping production and post-production run more smoothly.
What did ongoing short-form video production achieve for HOYA?+
Ongoing short-form video production with Rek House improved the marketing team's workflow and helped it reach the target of eight videos in a single filming day. A better shared understanding led to smoother shoots, more confident expert presentations and fewer revisions. The monthly schedule brought structure to topic planning, scripts, filming and approvals. HOYA gained support across the full production cycle, allowing its team to focus on subject-matter expertise, brand priorities and reviewing finished content.
Which companies can benefit from a monthly Rek House video subscription?+
A monthly Rek House video subscription suits companies that want to share expert knowledge regularly through short social media videos. The HOYA model can serve as a reference for expert-led, healthcare, technology and B2B brands. It is particularly useful for recurring content that requires topic development, scripts, presenter support and checks for subject-matter accuracy. At the start, define the audience, publishing channels, expert availability and target number of videos. These choices determine the monthly scope and the responsibilities of the client's team and Rek House.
VIDEO SUBSCRIPTION / SHORT-FORM VIDEO