
Marketing and sales
Video ads with real people sell more
Why faces, voices and real product use often outperform packshots and generic animation in video advertising.
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Strategy, production and practical ways to use video in B2B communication, written by a team that understands marketing departments and business.

Why faces, voices and real product use often outperform packshots and generic animation in video advertising.
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Ten questions that help a production team understand the brand, audience, message and practical constraints.
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Strategy, content planning, production and distribution for a channel that supports real customer decisions.
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Practical formats for explaining, educating, recruiting, building trust and extending the value of events.
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