CASE STUDY | BRANDED CONTENT | VIDEO + PODCAST
How can a social topic become content that invites a real conversation?
Together with More Bananas, Pracuj.pl, Share the Care Foundation and Who's Your Daddy, we produced a video and podcast about equality for working parents.
ABOUT THE CLIENT
Pracuj.pl
The project explored the role of fathers in care, equal division of responsibilities and relevant European regulation.
Several organisations contributed expertise, so the production required clear roles, natural conversation and a consistent final form.
THE CHALLENGE
Make the subject clear without losing its substance.
Coordinate multiple partners, protect the sensitivity of the subject and record image and sound to a standard that lets the same conversation work as video and podcast.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Role design
We agreed production responsibility and collaboration with the subject partners.
Recording plan
The set was designed to preserve the natural rhythm of the conversation.
Image and audio
Film and a standalone sound track were recorded together.
Two formats
Editing and post-production turned one session into video and podcast assets.
RESULTS
Content designed to remain useful after publication.
One story, two ways to engage
Audiences can watch the full conversation or listen in podcast form.
Strong partner coordination
A multi-organisation project moved through one production process.
A respectful branded format
The subject remains factual, human and accessible.
FAQ | VIDEO CASE STUDY
Pracuj.pl video case study. Frequently asked questions.
Clear answers about the project, production process and using video in marketing and sales.
What did Rek House produce for Pracuj.pl?+
Together with More Bananas, Pracuj.pl, Share the Care Foundation and Who's Your Daddy, we produced a video and podcast about equality for working parents.
What was the main challenge in the Pracuj.pl project?+
Coordinate multiple partners, protect the sensitivity of the subject and record image and sound to a standard that lets the same conversation work as video and podcast.
How did Rek House approach the production for Pracuj.pl?+
Role design: We agreed production responsibility and collaboration with the subject partners. Recording plan: The set was designed to preserve the natural rhythm of the conversation. Image and audio: Film and a standalone sound track were recorded together. Two formats: Editing and post-production turned one session into video and podcast assets.
What did the Pracuj.pl production deliver?+
One story, two ways to engage: Audiences can watch the full conversation or listen in podcast form. Strong partner coordination: A multi-organisation project moved through one production process. A respectful branded format: The subject remains factual, human and accessible.
Who was the Pracuj.pl content created for?+
The project explored the role of fathers in care, equal division of responsibilities and relevant European regulation. Several organisations contributed expertise, so the production required clear roles, natural conversation and a consistent final form.
Why does case study video work for complex products and services?+
A case study places the product in a real business context, combines facts with customer experience and gives buyers credible proof before a sales conversation. Its length and scope should match the decision stage and publishing channel.
What does full-service video production by Rek House include?+
Depending on the project, the process can include research, concept, script, production planning, filming, direction, editing, animation, sound, captions, localisation and channel-ready versions. The exact scope follows the communication goal.
How should an organisation prepare a similar video project?+
Start by defining the audience, the decision the film should support and where it will be published. These choices determine the format, contributors, filming scope, final versions, schedule and budget.
DO YOU HAVE A COMPLEX STORY TO TELL?