CASE STUDY | E-COMMERCE | SERIAL VIDEO PRODUCTION
From six YouTube episodes to a scalable video system for Nutridome.
The partnership began with one shoot and six Beauty Talks episodes. It then grew to include further YouTube series, the Hairvity campaign and VSL advertising created for different products, audiences and markets.
ABOUT THE CLIENT
Many products and channels needed one proven production system.
Nutridome operates an e-commerce platform in the beauty category and works with many brands and products. Its marketing team needed content for different jobs: building authority, explaining products and supporting sales campaigns.
The collaboration started with the Beauty Talks series. The first six episodes led to two more series and a total of 28 long-form videos. The scope later expanded to a multilingual Hairvity spot and further packages of VSL advertising.
THE CHALLENGE
Produce more content without restarting the marketing process for every video.
As the product portfolio grew, the challenge was to create a process that could regularly deliver credible content for different funnel stages, platforms, audiences and markets.
The film needed to:
- maintain a credible and polished standard across every asset;
- address a specific audience problem and campaign objective;
- deliver landscape, vertical and short-form adaptations;
- scale production across products, audience groups and languages.
SOLUTION AND APPROACH
One partner, multiple formats and a regular flow of sales-ready content.
Instead of treating every film as a separate commission, we developed a repeatable model covering creative development, scripts, casting, shoot organisation, filming, editing, graphics, advertising versions and localisation.
The expert series, product spot and successive ads show how a content library can grow with a brand's needs. If you are planning a similar recurring production schedule, explore our video subscription packages and the scope that suits your team.
Beauty Talks
Three series and 28 YouTube episodes, with multi-camera filming, thumbnails, teasers and descriptions.
Hairvity spot
An online product film of about 40 seconds, delivered in landscape and vertical formats and localised into six languages.
VSL advertising
Series for different products built around a strong hook, a clear customer problem, product benefits and a direct CTA.
40+ campaign
A separate series tailored to mature female audiences, different products and multiple communication variants.
Complete production
Concepts, scripts, casting, crew, filming, editing, thumbnails, versions and final delivery.
HOW WE WORKED
From the objective to a film ready to use.
Campaign goals and products
We defined what the content needed to sell, who it should reach and where it sat in the funnel.
Concepts and scripts
We developed hooks, arguments, story structure and CTAs, while planning reusable elements for further variants.
Batch production
Several products or topics were combined in one shoot, with the crew, presenters, actors and production support coordinated by Rek House.
Post-production and versions
We edited main films, short adaptations, thumbnails, teasers and landscape, vertical and language versions.
Review and delivery
A structured feedback process led to publication-ready and campaign-ready files.
THE FILM
Watch the project in full.
Videos in this category 6
FORMAT BEAUTY TALKS
Active ingredients for mature skin
A Beauty Talks episode about active ingredients used in mature-skin routines.
Open on YouTube ↗THE RESULT
A content library and process designed to keep scaling.
37+ main videos
Twenty-eight Beauty Talks episodes, the Hairvity spot and two four-video VSL series confirmed across completed projects.
Content for different jobs
Long-form episodes built authority, the product spot worked across markets and VSL assets supported performance campaigns.
A repeatable partnership model
New series, products and language versions could be produced without rebuilding the entire process from scratch.
CLIENT TESTIMONIAL
„I sincerely recommend Rek House. We have worked together for more than a year on YouTube episodes and additional advertising, and every project has run smoothly. Communication is excellent, deadlines are kept and the video quality is consistently high. The entire production process is efficient and problem-free. The Rek House team are true professionals.”
Marta Przychodzka
External Communication Team Leader, Nutridome
Read more testimonials →WHO THIS MODEL IS FOR
This approach works when video has a specific job to do.
E-commerce brands with broad portfolios
When many products need regular advertising, product films and channel content.
Beauty and consumer brands
When a credible expert, presenter or actor needs to connect an audience problem with product benefits.
Teams scaling campaigns
When one production needs to deliver multiple formats, hooks, languages and variants for several markets.
HAVE A SIMILAR CHALLENGE?
Do you need regular video content for e-commerce?
Tell us about your products, channels and campaign plan. We will recommend a production model that captures more assets in one shoot and scales them across formats and markets.FAQ | VIDEO PRODUCTION FOR E-COMMERCE
Serial video production. Frequently asked questions.
Clear answers about ongoing production, VSL advertising, YouTube formats and content localisation for e-commerce.
What did the collaboration between Rek House and Nutridome include?+
The partnership began with six Beauty Talks episodes and later expanded to further YouTube series, a Hairvity product spot and VSL advertising packages for different products and audiences.
How many videos did Rek House produce for Nutridome?+
Completed projects and production documents confirm at least 37 main assets: 28 Beauty Talks episodes, one Hairvity spot and two series of four VSL advertisements. The scope also included thumbnails, teasers and additional versions.
What video formats did Rek House create for Nutridome?+
The scope included long-form YouTube episodes, a product spot, VSL advertising, short promotional content, thumbnails and teasers. Depending on the campaign, assets were delivered in landscape and vertical formats.
Did Rek House create multilingual video versions?+
Yes. The Hairvity spot was delivered in Polish, Czech, German, Hungarian, Romanian and English. The production model was designed to support further localisation for additional markets.
How does batch video production help an e-commerce team?+
Several products or topics can be filmed in one shoot and then adapted into different lengths, aspect ratios and language versions. This gives the marketing team a larger content library faster.
What was Rek House responsible for?+
Rek House supported concepts, scripts, crew and shoot organisation, filming, casting, editing, thumbnails, teasers, descriptions and the preparation of language and advertising versions.
How is a VSL different from a conventional advertising spot?+
A VSL guides the viewer through a problem, product benefits and a call to action, which makes it well suited to performance campaigns. A conventional spot usually focuses more heavily on a concise brand or product message.
What types of brands benefit from this production model?+
It works well for e-commerce businesses and companies with many products that need regular content for campaigns, social media and YouTube, especially when the same content must be adapted across formats, audiences or markets.