CASE STUDY | PUBLIC SECTOR | CORPORATE FILM
How can one production serve three communication goals?
The National Centre for Research and Development needed a main corporate film for digital marketing and conferences, plus dedicated versions for partners and employer branding.
ABOUT THE CLIENT
NCBR
NCBR supports research and development projects, connects science with business and helps new technologies reach companies and society.
The scale of its activity requires communication that remains clear for partners, employees and the wider public.
THE CHALLENGE
Make the subject clear without losing its substance.
Create a concise film about mission, scale and impact, then adapt the same production base to image, partnership and employer-branding needs.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Creative concept
A narrative about people with ambitious ideas and the role NCBR plays in turning them into progress.
Casting and planning
The full shoot, locations and contributors were prepared around three final edits.
Production
A shared visual base gave every version a consistent organisational identity.
Post and animation
Editing and motion design created three focused communication variants.
RESULTS
Content designed to remain useful after publication.
Three coherent films
Each version has a different job while sharing one narrative and visual standard.
More value from one shoot
The material works in digital, conferences, partner communication and employer branding.
One accountable team
Rek House owned the process from concept and casting to final files.
CLIENT TESTIMONIAL
“Working with Rek House means creativity, professionalism and a real understanding of marketing. I worked with them on video for NCBR and recommend them wholeheartedly.”
Marcelina Bienias
Digital Marketing Lead Specialist, NCBR
More testimonials →FAQ | VIDEO CASE STUDY
NCBR video case study. Frequently asked questions.
Clear answers about the project, production process and using video in marketing and sales.
What did Rek House produce for NCBR?+
The National Centre for Research and Development needed a main corporate film for digital marketing and conferences, plus dedicated versions for partners and employer branding.
What was the main challenge in the NCBR project?+
Create a concise film about mission, scale and impact, then adapt the same production base to image, partnership and employer-branding needs.
How did Rek House approach the production for NCBR?+
Creative concept: A narrative about people with ambitious ideas and the role NCBR plays in turning them into progress. Casting and planning: The full shoot, locations and contributors were prepared around three final edits. Production: A shared visual base gave every version a consistent organisational identity. Post and animation: Editing and motion design created three focused communication variants.
What did the NCBR production deliver?+
Three coherent films: Each version has a different job while sharing one narrative and visual standard. More value from one shoot: The material works in digital, conferences, partner communication and employer branding. One accountable team: Rek House owned the process from concept and casting to final files.
Who was the NCBR content created for?+
NCBR supports research and development projects, connects science with business and helps new technologies reach companies and society. The scale of its activity requires communication that remains clear for partners, employees and the wider public.
Why does case study video work for complex products and services?+
A case study places the product in a real business context, combines facts with customer experience and gives buyers credible proof before a sales conversation. Its length and scope should match the decision stage and publishing channel.
What does full-service video production by Rek House include?+
Depending on the project, the process can include research, concept, script, production planning, filming, direction, editing, animation, sound, captions, localisation and channel-ready versions. The exact scope follows the communication goal.
How should an organisation prepare a similar video project?+
Start by defining the audience, the decision the film should support and where it will be published. These choices determine the format, contributors, filming scope, final versions, schedule and budget.
DO YOU HAVE A COMPLEX STORY TO TELL?