CASE STUDY | PUBLIC SECTOR | CORPORATE FILM
How can one production serve three communication goals?
The National Centre for Research and Development needed a main corporate film for digital marketing and conferences, plus dedicated versions for partners and employer branding.
ABOUT THE CLIENT
NCBR
NCBR supports research and development projects, connects science with business and helps new technologies reach companies and society.
The scale of its activity requires communication that remains clear for partners, employees and the wider public.
THE CHALLENGE
Make the subject clear without losing its substance.
Create a concise film about mission, scale and impact, then adapt the same production base to image, partnership and employer-branding needs.
The material needed to:
- serve a defined business or communication goal;
- remain credible for specialist audiences;
- work across the required channels and formats;
- represent the client to a consistent visual standard.
SOLUTION AND APPROACH
One clear system from idea to publication.
Rek House connected business context, narrative design and complete production responsibility.
Creative concept
A narrative about people with ambitious ideas and the role NCBR plays in turning them into progress.
Casting and planning
The full shoot, locations and contributors were prepared around three final edits.
Production
A shared visual base gave every version a consistent organisational identity.
Post and animation
Editing and motion design created three focused communication variants.
RESULTS
Content designed to remain useful after publication.
Three coherent films
Each version has a different job while sharing one narrative and visual standard.
More value from one shoot
The material works in digital, conferences, partner communication and employer branding.
One accountable team
Rek House owned the process from concept and casting to final files.
CLIENT TESTIMONIAL
“Working with Rek House means creativity, professionalism and a real understanding of marketing. I worked with them on video for NCBR and recommend them wholeheartedly.”
Marcelina Bienias
Digital Marketing Lead Specialist, NCBR
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