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Video marketing for
e-commerce that drives sales

Video marketing for e-commerce that drives salesYou've got sales. You've got performance. You've got advertising budget.

 

Get a stable yet flexible video production system that keeps up with your scale.

They appreciated the cooperation

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Joanna Adamska-Lindemann

Chief Marketing and Communication Specialist

at Ideas NCBiR, the largest research and development center in this part of Europe, specializing in artificial intelligence and the digital economy

What sets Rek House apart in the market is their ability to act as a "translator" between the worlds of science and communication.

 

During our collaboration on projects for IDEAS NCBR, their team was not just a contractor, but a partner in the creative process – on the one hand, they worked closely with our scientists to understand the essence of complex AI issues, and on the other, they were able to translate this knowledge into engaging and understandable material for a wide audience, which achieved our strategic goals.

 

This combination of analytical skills and creative storytelling makes them a very good choice for any technology company that wants to talk about complex topics in an accessible way.

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Emilia Frydrych

Director of the Community Centre/GOK in Leszno near the Kampinos Forest

Comprehensive service, professionalism, punctuality, initiative, and—what I particularly value—communication skills. You can count on this when you choose to work with Rek House. The streams we've produced with them have been viewed by thousands of internet users, and recipients have praised the excellent execution of both video and audio.

Marcelina Bienias

Marcelina Bienias

Chief Digital Marketing Specialist

at the National Centre for Research and Development, a key public institution in Poland financing innovations, research and development projects and technologies.

I have known the Rek House team for many years and we had the opportunity to cooperate on many levels. Their team consists of people who know not only about video production, but also have solid foundations in the field of marketing and business. From the agency's point of view, cooperation with them is very pleasant and hassle-free, and the processes are refined and marketer-friendly.

Success stories

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Nutridome

We produced video content supporting marketing and sales for a fast-growing e-commerce beauty brand. Our work included product ads, performance campaign creatives, and educational content for the Beauty Talks channel.

We also created multiple variations for ad testing and localized content for international markets: Czech, German, Hungarian, Romanian, Polish, and English.

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Frogum

We delivered product videos, social media content, and VOD materials, both as one-off projects and within a subscription model.
The content supported marketing communication and sales efforts, helping the brand acquire new customers.

See our productions

You can find more on our YouTube.

TOP5 luksusowych produktów w NUTRIDOME❗ Poznaj najlepsze kosmetyki ♥
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Why e-commerce companies choose us?

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Video is now the core format of online sales

In e-commerce, purchase decisions happen fast. Customers need to understand the product and its value within seconds. Well-produced video shows the product in use, explains its benefits, and captures attention across ads and social media.

Video also plays a key role in SEO. Search engines and AI systems increasingly prioritize video content, which is why brands use it across product pages, campaigns, and marketing communication.

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Production built for e-commerce speed

E-commerce marketing requires a constant flow of new content. We structure production so that one shoot generates multiple assets: ads, short-form content, and materials for future campaigns. This allows brands to scale marketing efficiently.

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We understand performance marketing

In e-commerce, video content is primarily used in ads and performance campaigns. We design videos to work in real marketing environments: social media, paid campaigns, and product pages. We start with the context: where the content will be used and what role it plays in the funnel, and only then plan production.

What we create for e-commerce?

  • video ads for social media

  • product videos

  • performance marketing creatives

  • product page videos

  • launch campaign content

  • Instagram, TikTok, and YouTube content

  • brand videos

  • seasonal campaign assets

  • content libraries for future campaigns

What do we handle?

  • concept and role of the video in your funnel

  • understanding your product and target audience

  • script and video structure

  • production planning and logistics

  • filming and editing

  • multi-format versions for different platforms

 

We design each project to deliver multiple assets across channels.

Collaboration Options

Team

You can trust us

+ 10 years of experience producing video for public and European institutions.

+ 100 films delivered every year, including projects that require full EU documentation.

+ 500 projects completed without delays, regardless of scale, pressure, or complexity.

Global successes. We have successfully delivered international projects in Poland, the UK, Finland, Kosovo, Estonia, the United Arab Emirates, Russia, Germany, Lithuania, and Thailand.

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Its worth making video

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83% of companies claim that having a video on their website is effective.

86% of marketers believe that video has increased sales.

87% of marketers are satisfied with the ROI that video provides.

The human brain retains 9x more information from videos compared to text.

94% of marketers agree that video helps reach customers.

What does cooperation look like?
from Rek House ?

Collaborating with e-commerce companies requires precision, a clear process, and full accountability on our part. That's why we work within a structured system that minimizes your effort.

1. Understanding the goal and audience

We start by identifying where the material will be used and what business goal it should achieve.

2. Script and production plan

We prepare the concept, video structure, shot list and production schedule.

3. Filming

We record footage in offices, at events, at the client’s location or on site.

4. Editing and versioning

We produce the main video as well as versions adapted to different channels and use cases.

5. Final delivery

You receive a full package of ready-to-use files for marketing, sales and publishing.

6. Video asset library

For long-term collaborations we archive footage and build a library of assets for future use.

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Summary

How e-commerce brands use video effectively

E-commerce brands are increasingly using video to present products, improve ad performance, and increase conversion rates. Customers make purchase decisions quickly and largely on their own, which is why video helps communicate the product, how it works, and the results it delivers within seconds. Video content supports sales across the entire funnel, from the first ad interaction, through the product page, to the final purchase decision.

The solution

A production partner who understands e-commerce and performance marketing. We create video content aligned with campaigns, ad testing, and real sales goals. Each asset is designed to be used across multiple touchpoints: ads, product pages, social media, and brand communication.

Who does this work for?

We typically work with:

  • e-commerce brands selling online (DTC and owned stores)

  • beauty, fashion, and lifestyle brands running paid campaigns

  • companies scaling through Meta, TikTok, and Google Ads

  • marketing and performance teams that need a constant flow of new creatives

  • brands launching new products, collections, or entering new markets

 

These are companies that already generate sales and want to grow through better marketing assets.

The problem

Many e-commerce brands produce video content inconsistently and without a clear system. There is a lack of consistency, and content is often not aligned with campaigns or performance testing. The result is wasted ad budget and limited ability to scale marketing efforts.

What do you gain by working with Rek House?

  • video that supports marketing and sales

  • a clear and consistent way of presenting your offer

  • ready-to-use assets for multiple channels

  • a production process that does not consume your team’s time

  • a growing library of reusable video materials

What we can create for e-commerce?

  • video ads for Meta and TikTok campaigns

  • product videos that demonstrate how your product works

  • performance marketing creatives

  • videos for product pages and landing pages

  • content for Instagram, TikTok, and YouTube

  • launch campaign content for new products and collections 

  • brand videos

  • content libraries for ongoing marketing

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