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B2B videomarketing that shortens the path to a sales conversation

In modern B2B sales, buyers form an opinion about a company online before they ever reach out.

 

With Rek House, you get video materials that help marketing attract attention and help sales teams start better conversations with potential clients.

They appreciated the cooperation

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Joanna Adamska-Lindemann

Chief Marketing and Communication Specialist

at Ideas NCBiR, the largest research and development center in this part of Europe, specializing in artificial intelligence and the digital economy

What sets Rek House apart in the market is their ability to act as a "translator" between the worlds of science and communication.

 

During our collaboration on projects for IDEAS NCBR, their team was not just a contractor, but a partner in the creative process – on the one hand, they worked closely with our scientists to understand the essence of complex AI issues, and on the other, they were able to translate this knowledge into engaging and understandable material for a wide audience, which achieved our strategic goals.

 

This combination of analytical skills and creative storytelling makes them a very good choice for any technology company that wants to talk about complex topics in an accessible way.

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Emilia Frydrych

Director of the Community Centre/GOK in Leszno near the Kampinos Forest

Comprehensive service, professionalism, punctuality, initiative, and—what I particularly value—communication skills. You can count on this when you choose to work with Rek House. The streams we've produced with them have been viewed by thousands of internet users, and recipients have praised the excellent execution of both video and audio.

Marcelina Bienias

Marcelina Bienias

Chief Digital Marketing Specialist

at the National Centre for Research and Development, a key public institution in Poland financing innovations, research and development projects and technologies.

I have known the Rek House team for many years and we had the opportunity to cooperate on many levels. Their team consists of people who know not only about video production, but also have solid foundations in the field of marketing and business. From the agency's point of view, cooperation with them is very pleasant and hassle-free, and the processes are refined and marketer-friendly.

See our productions

You can find more on our YouTube.

Staffly - explainer video dla startupu HR Tech | by Rek House
Private video
Konica Minolta - Cieszyńskie Zakłady Kartoniarskie case study
Perfect Gym - targi FIBO 2018 | by Rek House
Perfect Gym Pro App

Why B2B companies choose us?

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Video is now a core tool in B2B marketing and sales

Today B2B buyers gather information on their own, compare suppliers and form opinions before contacting a company. A well-designed video can explain a product, show implementations and build trust in just a few minutes. That is why more and more B2B companies use video on their websites, in sales presentations, on LinkedIn and throughout the sales process.

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Production adapted to B2B realities

Technology and industrial companies cannot stop their teams or production lines just to record a video. That’s why we plan shoots to be short, well prepared and minimally disruptive to daily operations. With experience filming in offices, production facilities and laboratories, we are able to run productions efficiently and deliver materials ready to be used in marketing and sales.

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We understand B2B marketing and sales

Every video from Rek House is designed to shorten the path to a sales conversation. The goal is to help potential clients understand the offer and make a decision faster. We start by asking what the video should change in marketing or sales. Only then do we create the concept and script. The result is content that helps marketing generate interest and helps sales teams guide conversations with clients.

What we most often produce in B2B video marketing?

What do we handle?

  • sales videos for sales teams

  • case studies and implementation stories

  • product and service videos

  • explainers for complex offers

  • LinkedIn and YouTube content

  • videos for landing pages and websites

  • videos for trade shows, conferences and event

  • employer branding and internal communication

  • expert interviews and thought leadership formats

  • video asset libraries for ongoing marketing

  • oncept and structure of the video

  • understanding the product, service and target audience

  • script tailored to the sales funnel

  • production planning and logistics

  • filming, editing, subtitles and language versions

  • final formats adapted to different channels

 

We prepare materials so that one project can work across multiple channels and formats. Shorter videos usually maintain higher viewer attention, and teams that split longer content into shorter modules tend to use video more effectively across marketing and sales.

Collaboration Options

Team

You can trust us

+ 10 years of experience producing video for public and European institutions.

+ 100 films delivered every year, including projects that require full EU documentation.

+ 500 projects completed without delays, regardless of scale, pressure, or complexity.

Global successes. We have successfully delivered international projects in Poland, the UK, Finland, Kosovo, Estonia, the United Arab Emirates, Russia, Germany, Lithuania, and Thailand.

Its worth making video

83% of companies claim that having a video on their website is effective.

86% of marketers believe that video has increased sales.

87% of marketers are satisfied with the ROI that video provides.

The human brain retains 9x more information from videos compared to text.

94% of marketers agree that video helps reach customers.

What does cooperation look like?
from Rek House ?

Collaborating with B2B companies requires precision, a clear process, and full accountability on our part. That's why we work within a structured system that minimizes your effort.

1. Understanding the goal and audience

We start by identifying where the material will be used and what business goal it should achieve.

2. Script and production plan

We prepare the concept, video structure, shot list and production schedule.

3. Filming

We record footage in offices, at events, at the client’s location or on site.

4. Editing and versioning

We produce the main video as well as versions adapted to different channels and use cases.

5. Final delivery

You receive a full package of ready-to-use files for marketing, sales and publishing.

6. Video asset library

For long-term collaborations we archive footage and build a library of assets for future use.

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Summary

How can B2B companies use video effectively?

More and more B2B companies use video to explain their offer, build credibility and shorten the path to a sales conversation. Buyers complete a large part of the purchasing process online, and video helps them understand a product, service or competitive advantage much faster.

The problem

Many companies have individual videos but no system. Production is irregular and does not address the real questions potential clients have.

The solution

A production partner who understands B2B marketing and sales, designs videos for specific goals and delivers materials ready to be used across multiple brand touchpoints.

Who does this work for?

We most often collaborate with:

• technology and B2B software companies that need to clearly explain how their products work
• manufacturing and industrial companies that want to show technologies, implementations and real business use cases
• B2B marketing teams that need materials supporting sales and brand communication
• companies expanding internationally that require clear materials to present their offer in different markets
• organizations preparing product launches, market expansion or rebranding

 

These are companies that already have a proven product or service. They need materials that help clients understand the offer faster and move toward a sales conversation

What do you gain by working with Rek House?

  • video that supports marketing and sales

  • a clear and consistent way of presenting your offer

  • ready-to-use assets for multiple channels

  • a production process that does not consume your team’s time

  • a growing library of reusable video materials

What we can create for B2B companies?

  • case studies

  • product and service videos

  • explainers

  • sales videos

  • LinkedIn and YouTube content

  • trade show and event videos

  • employer branding videos

  • video asset libraries for future campaigns

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