Stages of Promotional Film Production: from Brief to Post-production

Producing a promotional film at Rek House is a process that delivers maximum results with minimal involvement from the client. Every step has its place. This way, the client knows from the very beginning what is happening, and the final result is a film that not only looks great but, above all, achieves business goals.

See step by step how the process of promotional film production looks – from the initial brief to the distribution of the finished material.

1. Brief – the foundation of promotional film production

A brief at Rek House is not an empty formality. It is the moment when we gather the information needed to understand your company, market, clients, and sales process.

We ask not only about your target audience and distribution channels but also about the sales funnel, marketing strategy, competition, and how the film should fit into broader brand activities. Thanks to this, the film is not created in isolation from your business but becomes a real marketing tool. From the start, you know you are investing in a film that truly works for your business.

Example: already at this stage we can plan that the optimal production for your company will include:

• a longer film for your website and sales presentations,

• a shorter version for YouTube,

• additional formats for reels,

• short edits for performance marketing.

2. Creative concept and script

Based on the brief, we prepare several concepts – usually 2–3. You receive a selection of ideas and can choose the one that best reflects your brand’s character, without the risk of a mismatched vision.

• We use our knowledge of digital trends (social media algorithms, Reels/TikTok formats, current storytelling styles). Some of our team members also work as influencers, so we know exactly what audiences are watching and what algorithms favor.

• At the same time, we rely on proven sales storytelling frameworks – methods that have worked for centuries across industries.

• With larger budgets, we can create a test film/sample material to check how the concept works in practice.

This way, you can be confident that you’re choosing an idea that engages viewers and supports your sales.

3. Pre-production – organizing the film production

Pre-production is the organizational stage, where everything is carefully planned. At Rek House, we make this stage fully transparent:

• We maintain a shared file in Google Sheets, where the client can see the full budget, process, schedule, and task list. This way, you don’t have to learn new platforms – you have a simple and complete overview of progress and can react quickly.

• We arrange all the details: locations, casting, logistics, equipment, and shooting schedule.

You have clarity about what is happening and why – with no surprises or hidden costs.

4. Film shoot – planning and flexibility

A shooting day at Rek House is a blend of professionalism and flexibility.

• We work in small, well-organized crews, making the set cost-effective and efficient.

• Every team member has a clearly defined role – there is no chaos or uncertainty.

• Thanks to our event experience, we can quickly respond to unexpected situations and find creative solutions.

• We also ensure a good atmosphere on set, making the process comfortable and stress-free for the client.

You save time and budget, and the shoot runs smoothly and without stress.

5. Post-production – step by step

We divide the film’s post-production into stages so the client can actively participate in the process:

1. First draft (working version of the film) – a raw version aligned with the script. The client receives a sketch and can provide feedback before we polish the details.

2. Final edit – refining the narrative, rhythm, and visuals. This is when the film begins to look like a finished product.

3. Color grading and sound design – adjusting colors, adding music, voice-over, and sound effects.

4. 2D/3D animation and graphics – when needed, we enrich the film with animations and graphic elements.

This way, you have real influence on the final result and can provide feedback throughout the process.

6. Approval and distribution

Finally, we provide two rounds of revisions to refine the film to the client’s full satisfaction.

• We deliver the finished film in various formats – from the full version for conferences to short vertical edits for social media.

• We advise on how best to use the film in campaigns so that it not only looks great but also actively supports sales and brand building.

A single promotional film can work across multiple channels simultaneously – from LinkedIn to TikTok – maximizing your return on investment.

Why does Rek House work differently?

• Strategic brief – a film embedded in your marketing strategy.

• Creativity + sales – ideas that not only engage but also sell.

• Transparency – full insight into budget and schedule.

• Flexible production – an efficient shoot without unnecessary costs.

• Step-by-step post-production – a film refined together with you.

• Support in distribution – advice on how to best use your film.

Thanks to this approach, Rek House stands out on the Polish market for promotional film production.

👉 Want to see how the production process would look for your company?Contact us – at Rek House, we create films that not only look great but also genuinely support your business.