Explain the product before the sales meeting.

An explainer is a short film answering three main questions: what problem the product solves, how it works and why someone should choose it. A product video often focuses on features, the interface or use, while an advertisement aims to attract attention and prompt action quickly. These formats can overlap. Rek House adapts the demonstration, story and sales arguments to the audience and buying stage so the video helps people understand the offer.

An explainer is useful when a product is complex, new or difficult to demonstrate in a short conversation. Applications include SaaS, AI, platforms, professional services and technical processes involving several decision-makers. It can support a launch, market entry, lead-generation campaign, trade fair or investor presentation, or answer recurring questions that sales teams hear. A well-planned film gives the organisation a consistent explanation of the offer.

Yes. We start by understanding the product, audience and buying context. We speak with experts, marketing and sales, review materials and identify the key relationships, arguments and use cases. We organise the information and choose analogies, screen demonstrations, animated data or live action to make it understandable while retaining technical accuracy. The client approves the content and script before production so the explanation stays accurate and uses the right brand language.

The process covers briefing, goals, scripting, visual approach, production, editing, revisions and delivery. We first agree the audience, business context, channels and objections to address. After script approval, we plan animation, screen recordings, filming, voice-over, music and output formats. The client nominates one decision-maker to coordinate feedback. We follow an agreed schedule and deliver the final files electronically, with rights defined in the agreement.

Yes. We can follow an existing brief or develop the concept together from the start. Our production work draws on marketing, sales and communication experience. We develop the order of arguments, benefit-led wording, pacing and ways to visualise difficult points. The script is based on client materials and conversations with the team and approved by email before production. This confirms the structure, content and production plan before substantial animation or filming begins.

A straightforward product video or explainer usually takes a few weeks. The exact schedule depends on length, animation complexity, scenes, filming, language versions and client approvals. We agree dates before starting, based on the approved scope. Timely delivery of source materials, product access and feedback is essential; delays may affect the original deadline. For a launch, event or campaign, we schedule approval points early so key decisions are not left to the end.

The main cost factors are format, length, concept development, shoot days, animation complexity, speakers or actors, locations, languages and final versions. A screen recording with motion graphics has a different scope from a complete 2D animation, live-action production or mixed format. After a short conversation, we recommend a scope suited to the business goal. Payment terms may include 50% in advance for pre-production and 50% after acceptance; the proposal and schedule confirm the terms for the individual project.

Choose a screen recording when buyers need to see specific features and how to use the application. Animation explains processes, data flows or integrations that are not visible on screen. An actor or expert can show a user situation and the problem the product solves. We can combine these approaches, for example a user story with an application demonstration. We consider the audience, channel, budget and frequency of product changes. If the interface changes often, we plan demonstrations as sections that can be updated later within an agreed scope.

Our standard process includes two post-production revision rounds within the approved script and source material. They may cover editing, shot order, subtitles, graphics, sound and other changes that do not require new production. New scenes, filming or scope extensions are excluded. One decision-maker consolidates feedback into an organised set of comments. Email approvals are binding. A lack of response for the period specified in the agreement may count as final acceptance, so approval dates are planned in advance.

The scope can include the main film, feature demos, 15-, 30- and 60-second cuts, vertical 9:16 and square 1:1 versions, subtitles, voice-overs, stills, thumbnails and presentation excerpts. We plan the package before production so the script and filming cover the intended channels. One production can then support a product page, LinkedIn and YouTube campaigns, sales emails, onboarding, trade fairs and social media. We deliver files electronically in the agreed quality and formats.

The agreement defines rights for the planned channels, territories and duration of use. Economic copyright is generally transferred after full payment. Rek House handles the agreed production elements; the client supplies materials they have rights to use and permissions for participants they provide. Music, voice talent and other assets are selected with appropriate licences. Project information is treated as confidential during the work and for the agreed period afterwards. Any embargo or exclusion from our portfolio should be agreed before production.

Plan the film as part of your wider content. On a product page it can clarify the offer, in sales it can support presentations and answer objections, and in campaigns shorter variants can address different audiences. Transcripts, subtitles, chapters and supporting written content help search engines and AI systems understand the page. For international use, we can prepare language versions, voice-overs and adapted messaging. Useful measures include viewing time, clicks to a demo, use by sales teams and progress through the buying process, alongside views.